Is the HD format war finally coming to an end? The news seems to be pointing in that direction.
The first signs were when Warner Bros decided to cease supporting both HD DVD and Blu-ray and instead support Blu-ray exclusively. The reasons given for this were the fact that their titles were selling proportionately more on Blu-ray than HD DVD. This means that Blu-ray now has 70% of the Hollywood studio’s in their pocket
This alone was a good indication that the balance of power was swaying towards the Blu camp, but of the last couple of days, further news stories have surface, which add weight to this.
* The HD DVD consortium cancelled their press conference at CES 2008, the biggest consumer electronics show of the year:
* It is rumoured that apple are looking to include Blu-ray drives in future products – likely to launch as from February this year, and considering the influence of Apple, this is not to be sniffed at.
* Finally, and most prominently, it would seem that when Paramount entered into an exclusive agreement with the HD DVD consortium, they had a get out clause stating that if Warners ever decided to go solely Blu-ray (which they now have), they would then be able to cease the agreement. If they did this, it would be the final blow to HD DVD which would truly finish them off.
I feel I must state that I am not anti-HD DVD. Indeed as a format it has many pluses over Blu-ray. What I am against, is a useless format war that confuses consumers – which is what we currently have. The only reason that I have been on the side of Blu-ray and have been purchasing Blu-ray disks, is because I own a PS3 (which incidentally, is still considered by most to be the best Blu-ray player out there).
Considering the boom of HD televisions, I still believe that a HD disk format is needed. People talk about a future where downloadable content, including movies, will take over, but I do not think that this will happen quickly, if at all. I for one, prefer to own an actual product (yes even CD’s) and I’m positive that I am not alone.
As a knock on, this will likely mean that PS3’s will likely start to pick up in sales, although on a worldwide basis they are already outselling the Xbox 360 on a weekly basis (although those Americans still seem to worship their Microsoft overlords). This is a good thing, as 2008 looks like a promising year for the PS3: